So you’ve built a world class brand and have a following of people who share the same values as you… now what? Amplification. This is all about growing your tribes and engaging in a meaningful way. How do we do this?
Define the Win
What does success look like for us?
Success cannot be measured without defining what it looks like for your organization. To use a gross marketing term (yuck), these are KPIs or Key Performance Indicators. We’ve found that these are the major areas of focus for every brand, but they look different in execution from client to client:
Awareness (Likes, Follows, Traffic)
Engagement (Comments, Shares, Re-posts)
Education (Read, Watch, Listen)
Retention (Receive Perks & Surprises, Support, Education)
Contribution (Reviews & Feedback, Referrals, Return Purchase)
Define the Channels
Where is the conversation happening for our brand?
You can waste precious energy and resources if you’re talking to the wall. You need to define which channels your tribes are already engaged on, then start to build conversations there. Your channels might be some of the following:
Define, Collect, and Create Your Content
How are we telling our story and interacting with our tribes on our selected channels?
The common misconception is that a social post is a social post. Share a picture and you are done. This couldn’t be further from the truth. There’s SO MUCH that you can do to interact with your tribes, but you need to figure out which aligns to your KPI and current resources. These include:
Quizzes, Polls, and Questionnaires
Photography and Videos
Reviews & Case Studies
Build Your Tech Stack
How can we automate parts of this, and still stay human and connected?
Automation isn’t the devil, but it also isn’t the silver bullet. There’s a tension to be kept between automating the process for ease and consistency, and staying human and connected. People know when they are speaking to a robot, so we approach everything from a “strategy first, technology second” frame of mind. We these tools to help:
Mailchimp & Constant Contact
Implement, Measure, & Refine
Is this delivering the win we defined?
Marketing (simplified for your enjoyment) is this ; Define the win, try some shit, measure the success of the shit, adjust the shit, and try some potentially new shit. There’s no magic formula to this, but doing SOMETHING is 1000% better than doing nothing. Consistency builds loyalty and in turn builds your brand.
Make sense? Want to hear more? We’re all ears.
We value your time and want to get to the meat of the conversation as quickly as possible. To do this, we let you book appointments directly to our calendar. No messing around. Let’s amplify!