Brand Amplification

So you’ve built a world class brand and have a following of people who share the same values as you… now what? Amplification. This is all about growing your tribes and engaging in a meaningful way. How do we do this?

Define the Win

What does success look like for us?

Success cannot be measured without defining what it looks like for your organization. To use a gross marketing term (yuck), these are KPIs or Key Performance Indicators. We’ve found that these are the major areas of focus for every brand, but they look different in execution from client to client:

  1. Awareness (Likes, Follows, Traffic)

  2. Engagement (Comments, Shares, Re-posts)

  3. Education (Read, Watch, Listen)

  4. Retention (Receive Perks & Surprises, Support, Education)

  5. Contribution (Reviews & Feedback, Referrals, Return Purchase)

Define the Channels

Where is the conversation happening for our brand?

You can waste precious energy and resources if you’re talking to the wall. You need to define which channels your tribes are already engaged on, then start to build conversations there. Your channels might be some of the following:

  • Facebook

  • LinkedIn

  • Twitter

  • Instagram

  • Medium

  • Pinterest

Define, Collect, and Create Your Content

How are we telling our story and interacting with our tribes on our selected channels?

The common misconception is that a social post is a social post. Share a picture and you are done. This couldn’t be further from the truth. There’s SO MUCH that you can do to interact with your tribes, but you need to figure out which aligns to your KPI and current resources. These include:

  • Quizzes, Polls, and Questionnaires

  • Educational Material

  • Assessments

  • Photography and Videos

  • Reviews & Case Studies

Build Your Tech Stack

How can we automate parts of this, and still stay human and connected?

Automation isn’t the devil, but it also isn’t the silver bullet. There’s a tension to be kept between automating the process for ease and consistency, and staying human and connected. People know when they are speaking to a robot, so we approach everything from a “strategy first, technology second” frame of mind. We these tools to help:

  • Social Report

  • Zapier

  • Outgrow

  • Mailchimp & Constant Contact

Implement, Measure, & Refine

Is this delivering the win we defined?

Marketing (simplified for your enjoyment) is this ; Define the win, try some shit, measure the success of the shit, adjust the shit, and try some potentially new shit. There’s no magic formula to this, but doing SOMETHING is 1000% better than doing nothing. Consistency builds loyalty and in turn builds your brand.

Make sense? Want to hear more? We’re all ears.

We value your time and want to get to the meat of the conversation as quickly as possible. To do this, we let you book appointments directly to our calendar. No messing around. Let’s amplify!

Setup a FREE 15 Minute Brand Amplification Consult below

WOW! Talk about a partner in business. Ryan and Brave Little Beast have been my go-to teammates while building my brand and my company. Ryan’s attention to detail, quick responses, honest and upfront advice has been instrumental in my success. He has helped shape my vision and given me the tools to make money doing what I love. My websites (because I’ve now started TWO businesses) are both creative and easy to navigate. My logos are SO much clearer and professional. My brochures, fliers and flags and other swag are eye catching and informative. Brave Little Beast has given me the ability to become... a brave little beast in this thing we call entrepreneurship. And. I. Love. IT! Thanks Ryan!
— Christian T.
Brave Little Beast did an outstanding job on designing my business website. Ryan was so easy to work with even though he was located in a completely different state. He was a pleasure to work with, and still checks in from time to time to ensure everything is working as best as possible. I would highly recommend without a doubt.
— Alyx B.