Referrals are awesome, but you can’t just sit and wait for your next customer. You need to share your story in the right place, at the right time, to the right people.
We call this Brand Amplification.
Marketing your business doesn’t have to be complex or mysterious. We’ll walk alongside you to find natural, engaging ways to expand your reach and keep a constant flow of new business coming in month after month.
If you are like most small businesses, you are worried about the day-to-day details of your niche. And honestly, that’s what you should be doing. To keep money coming in the door, your number one focus has to be delivering magic to your clients. We can add a marketing brain to your business to help come with ideas and energy specifically around telling your story in new and unique ways.
Our amplification packages all have a monthly meeting included with two goals: review what we did last month and how it performed, and plan for what we can do for the upcoming month.
Internal resources for creation within a small business are usually limited to that one employee who has watched a Ted talk and happens to have a bootleg version of Adobe Photoshop on their laptop. The “stuff” that is created is usually not on brand, on message… or on time. We can help add consistency and a polished touch to your creative deliverables.
Our amplification packages all include the creation (within reason) of the ideas from the Ideation phase. This includes landing pages, brochures, infographics, presentations, etc. This can also include making a business card for a new team member, helping with email signatures, and other tasks that need a creative touch.
If your social media profiles have tumbleweeds blowing across the screen and your last post was about how you are deleting your MySpace profile for this new thing called Facebook… you’re not alone. It’s hard to set aside time to actively interact with your tribes on a regular basis… but it’s absolutely necessary. We can help create a plan AND the shape the content that goes with it so that your customers and prospects are having an ongoing conversation and are engaged with your business.
Our amplification packages include content planning and creation at various levels: We can give guidance and leave posting to you, share in the responsibility of posting with you, or completely take it off of your plate and do the posting for you.
Awareness: Get in front of new people regularly (Measured by: Traffic and Inquiries)
Education: Share our expertise openly (Measured by: Shortened Sales Cycle and Smarter Clients)
Contribution: Invite people into the conversation freely (Measure: Interaction and Reviews)
Appreciation: Show your tribes you care deeply (Measure: Repeat Customers and Referrals)
How do you know if something is working without measurement? For you, that might mean traffic to your site, phone calls, likes, comments, shares, and on and on the list goes. While we don’t claim to have the same depth as a fully-fledged digital marketing agency when it comes to reporting, we can look at basic information provided by your social channels and google analytics to answer these questions.
Our amplification packages include SIMPLE and straightforward reporting on the things that matter most to you. We can’t know where we’re winning if we aren’t tracking! We have several tools that pull all of your data into one cohesive report that we review together monthly.
Brand Magic is our foundational 6-hour brand workshop where we figure out what it is that makes your brand special. Spoiler alert: It’s you.