At some point with your business, referrals are going to dry up and sales will start to slow down. When that happens, you need a solid marketing foundation to keep new customers coming in. We call this Brand Amplification.
Marketing your business doesn’t have to be complex or mysterious. We’ll walk alongside you to find natural, engaging ways to expand your reach and keep a constant flow of new business coming in month after month.
Success cannot be measured without defining what it looks like for your organization. To use a gross marketing term (yuck), these are KPIs or Key Performance Indicators. We’ve found that these are the major areas of focus for every brand, but they look different in execution from client to client:
Awareness (Likes, Follows, Traffic)
Engagement (Comments, Shares, Re-posts)
Education (Read, Watch, Listen)
Retention (Receive Perks & Surprises, Support, Education)
Contribution (Reviews & Feedback, Referrals, Return Purchase)
You can waste precious energy and resources if you’re talking to a wall. We need to define which channels your tribes are already engaged on, then start to build conversations there. Your channels might include some of the following:
Automation isn’t the devil, but it also isn’t a silver bullet. There’s a balance to be kept between automating the process for ease and consistency, and staying human and connected. People know when they are speaking to a robot, so we approach everything from a “strategy first, technology second” frame of mind. We use these tools to help:
The common misconception is that a social post is a social post. Share a picture and you are done. This couldn’t be further from the truth. There’s SO MUCH that you can do to interact with your tribes, but you need to figure out which aligns to your KPI and current resources. These include:
Quizzes, Polls, and Questionnaires
Photography and Videos
Reviews & Case Studies
Marketing (simplified for your enjoyment) is essentially this:
Try some shit, measure the success of the shit, adjust the shit, then try some new shit.
There’s no magic formula that guarantees a knock out of the park on the first try. Sometimes it takes a month or two to get into a groove and find your voice. But we do know this: Doing SOMETHING is 1000% better than doing nothing.
Consistent marketing builds recognition and trust, and in-turn, builds your brand.
Beast School is our foundational 4-hour brand bootcamp where we figure out what, exactly, it is that makes your brand special. Spoiler alert: It’s you.