On a weekly basis I have conversations with business owners who have never engaged in any sort of active marketing work. It’s not that they haven’t thought about it, they just have never acted upon it. They have built successful businesses on amazing work, elevated customer experience, and their unique perspective in their industry. You need ALL of those things to make a mark, but the conversation always progresses to “I have lived on referrals, and doing a good job has always just worked… but it’s not really working like it used to.”
As this starts to happen the common mistake is to panic, read a bunch of internet articles, get really confused, open a Google Adwords account, toss a bunch of money at the issue, and pray to Sweet Baby Jesus that you might get some traffic. These people tend to find out really quick that Pay Per Click (PPC) without clarity is a black hole. (Do NOT mis-hear me. PPC is legit and necessary, but only once you have a solid foundation for your brand.)
There’s a lot you can do before hitting PPC like a crack pipe. It looks really off-putting when you have 50 ad campaigns running, retargeting setup, and abandoned cart emails going out… but no posts OR interaction on social in the last 6 months, no blog posts delivering value to your clients this year, and there are tumbleweeds blowing across your Linkedin page.
The problem is that you have no foundation to build off of and you’re looking for a quick fix to a long-term problem.
Step 1: Find Your Magic – Everything should start (or re-start) with razor sharp clarity around who you are, who your tribes are, and how you need to interact with them at the right time with the right message. We have a solution that has helped over 50 businesses find their magic in a single day. Check it here.
Step 2: Build A Solid Foundation – Once you have your magic in hand, you need “stuff”. Your brand is a collection of magic and creative. We can help name, develop a logo and website, and create brilliant creative to help tell your story. It may be time to revisit this step if you have a brand that isn’t telling the right story.
Step 3: Amplify Your Brand – With the foundation of your brand built, now it’s time to amplify. Most people over complicate this, but it should be simple. It’s all about embracing your magic to create content that engages and builds loyalty. We can help with this as well. Brave Little Beast offers a monthly retainer to help you amplify your brand. Check it here.
So you’ve built a world class brand and have a following of people who share the same values as you… now what? Amplification. This is all about growing your tribes and engaging in a meaningful way. How do we do this?
Define Your Win – What does success look like for us?
Define Your Channels – Where is the conversation happening for our brand? Where SHOULD the conversation be happening for our brand?
Define, Collect, & Create Your Content – How are we telling our story and interacting with our tribes on our selected channels?
Build Your Tech Stack – How can we automate parts of this, and still stay human and connected?
Implement, Measure, & Refine – Are we achieving the win?
Beast School is our foundational 4-hour brand bootcamp where we figure out what, exactly, it is that makes your brand special. Spoiler alert: It’s you.