You don’t have the luxury of wasting any more time to figure out how to talk about your brand.
Time = Money... and you're losing it if you don't have your message tight.
You get hit with 500 incomplete, convoluted, and expensive "brand clarifying" solutions every day.
Everyone claims to have the solution. The problem is that their solutions are based around THEM providing the answers that ONLY YOU can provide. I've taken the best of what i've learned and walked through with clients to form a complete, simple, and cost effective solution.
You're worrying about WHERE the conversation is happening instead of focusing on WHAT the conversation needs to be.
A good conversation will happen wherever it needs to happen, as long as it's a good conversation.
When it comes to your brand, you kinda feel like an idiot savant.
The words are in there. The heart is in there. The passion is in there. But when you open your mouth you kinda grunt and drool a little.
That hit home? Let's go to school.
You're not alone any more. I can help you.
I've learned a lot in the past 6 years. I've used exercises to help businesses get clarity around their brands, I've worked with global companies to set their strategy and messaging, and I've worked with local breweries for ... beer.
I've taken the best of what I have learned and put it into an experience for businesses called Beast School. I've stripped everything that has resonated and produced results down to these core principles. Beast School is my absolute BEST delivered in 1 4-hour workshop and a 1-hour followup meeting (to tie up the loose ends).
- A live experience for up to 5 people
- Custom Beast School workbooks
- Snacks and Drinks (BYOB)
- BONUS: A hot knife to help you cut through your own barriers and bullshit like butter ;)
Here's what I can promise you:
I will help you put words to what you've been struggling to say about your brand.
I will help you find your uniqueness and how it relates to your audience.
I will help you simplify your product and service offerings so they sell themselves.
I will help you take your customers on a magical journey that draws them closer to your brand.
Here's What We Cover:
The Principles of Magic Brands
- 4 Principles
- Why Magical Brands Win
- How this all fits together
Heart - Why Do We Exist?
- Purpose | Belief | Cause - Discovery
- Brad Values
- Brand Anthem
Tribes - Who Are We Speaking To?
- Tribe Definition
- Tribe Worldview
- What's The Story?
Craft - What Do We Do?
- Tangible | Intangible Products & Services
- Add | Remove | Simplify
Journey - What's the Experience?
- Trapper vs. Hunter
- Customer Attraction Model
- Asset Review
- Gap Identification