When it comes to marketing and brand building, you can’t do everything on your own…nor should you!
Tell me if this sounds like you: “There aren’t enough hours in the day for me to get all of my work done to keep the business moving forward AND move forward business development, build my brand, tell my story, and attract and connect with my tribes to keep the pipeline full. I’m looking for a strategic partner who can listen to my current struggles, help me craft a solid marketing plan, and then execute that plan while I help my clients.“
I have a successful business with satisfied customers
I don’t have time to work ON my business to make sure my brand is at 100%
Tell me if this sounds like you: “I have a vision for where I want our brand to go and some fantastic ideas that I want to execute, but I don’t have the resources/knowledge to bring them to life. I have no time outside of my current efforts and am feeling the pressure to grow our brand. I’m looking for a strategic partner who can listen to my direction, help me find the right tactics, and then help me execute our plan in an agile and flexible way.“
I have a solid business and a vision for the future of our brand
I don’t have the resources or tech know-how to bring that vision to life
In our 12+ years of running a design agency, we found a recurring need that kept popping up in conversations. We would help our clients get really clear on their magic through strategy, build some brilliant creative to help share that magic, and then we would pass all of that over to the client for them to start using.
Then what would happen? Nothing. All of that hard work would start to collect dust because most business owners are fulfilling the needs of their customers (as they should be!) instead of working on their business.
Hire a marketing agency and pay them $100K+ a year to start a partnership. Then double down on your workload to pay for the equivalent of a full-time employee.
Make more hours in the day by losing sleep, skipping the gym, missing your kids’ sports events, and slipping away into a numb, dark place.
I don’t like either of those options. I’m sure you don’t either. So here’s a third option:
Work on a retained basis with a hybrid agency (strategy, design, and marketing) for the cost of a PART-TIME employee to get your time back, move your marketing efforts forward, build your brand, and tell your story to the right people, at the right place, at the right time.
That’s what we call Brand Fuel.
Every brand needs alignment and momentum. You need to align your brand and marketing strategies to focus on key brand objectives, and you need momentum to help stretch forward to pull towards your objectives.
Working in a 12-month agreement, we set our key objectives and lay them on a timeline. These objectives or “paths” help guide us towards the most critical goals for your brand. In addition, this gives us the flexibility to adjust courses throughout the year depending on your needs.
| Customer Journey | Customer Awareness | Brand Objectives | Prospect Focused Tactics | Customer Focused Tactics |
|---|---|---|---|---|
| Know | Problem Aware/Pain Aware: A person knows they have a problem but doesn't know there are solutions to that problem. | Grow Awareness | - Social Content - Cold Email Campaigns - Prospecting Boxes | - Email Newsletter - Educational Content - Case Studies |
| Like | Solution Aware: A person knows there are solutions, but doesn't know about your specific offering. | Drive Engagement | - Landing Pages - Events & Webinars - Popups & Signups | - Purchase Reminder Emails - Social Content - Events & Webinars |
| Trust | Product/Service Aware: A person knows about your offering but isn't totally sure it solves their problem. | Build Confidence | - Share Reviews - Educational Content - Case Studies | - Surveys & Feedback - Client Gifts - Loyalty Programs |
| Buy | Most Aware: A person knows all about your offering and is on the cusp of buying, but may need just a bit more motivation. | Inspire Action | - Abandoned Cart Emails - Promotions & Sales - Live Chat/Chat Bots | |
| Refer | Hyper Aware: A person is actively looking to share with others that your solution is the right one for them too. | Invite Contribution | - Referral & Affiliate Programs - User-Generated Content - Collect Reviews | |
Your branding and marketing objectives should work together to move people through the customer journey. You need to move people from prospects into customers. This means moving them from being unaware of your brand’s existence to liking your message and creative, trusting your expertise, buying the value you deliver, and then referring you to everyone they know.
The customer journey stages all tie to a level of customer awareness: Your customers will go from problem/pain aware, to solution aware, to product/service aware, to most aware, to hyper-aware.
So how do we move people through these stages? Through the brand objectives we set. Our objectives align our tactics and efforts to the customer journey. We need to grow awareness, drive engagement, build confidence, inspire action, and invite contribution to move people through.
Note: What you see above are only core objectives, and every brand will have custom objectives that fit their leadership team’s vision and culture. We will help listen, plan, build, and execute plans for those custom objectives too!
We have 3 levels of Brand Fuel: Plus 87, Premium 90, and Ultra 93.
These packages each represent a level of engagement, expertise, and value to the customer. As your business grows, the plan will grow with you so we can support you!
It’s time to align your efforts and get some momentum. Let’s talk today about how BLB’s Brand Fuel plans might work for your organization! Let’s add some fuel to the fire.
WE LEAD BRANDS INTO BRAVERY.
Brave Little Beast is a strategy-first branding agency located in Columbus, Ohio. We help businesses find their magic through clear strategy, brilliant design, and simple amplification.© 2022 BRAVE LITTLE BEAST. ALL RIGHTS RESERVED.
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Brand Magic is our foundational 6-hour brand workshop where we figure out what it is that makes your brand special. Spoiler alert: It’s you.
