Search Engine Optimization

Here’s some stats that may get your wheels turning:

  • 93% of online experiences begin with a search engine
  • Google owns 70% of the search engine share
  • 70% of users click on ORGANIC links when searching
  • 80% of users avoid paid ads
  • 75% of users never scroll past the first page of results
  • Search beats social by 300% in leading traffic to websites

I’ve made a plan to help small businesses like yours get the money thats just sitting on the table. It’s simple, and MEASURABLE. People are searching for what you offer every day, but can’t find you. We can fix that!


Our SEO Process

 

The First Month

1. Setup

  • Gather all login info for Google, Facebook, etc.
  • Setup Google Analytics, Google Webmaster tools, and Bing Webmaster Tools
  • Setup Moz campaign
  • Identify Goals and Key Performance Indicators (KPI) for your brand

2. Audit & Report

  • Audit current site for issues
  • Identify competitors and analyze their sites
  • Generate report based on KPIs to set baseline

3. Keyword Research

  • Analyze what keywords you currently rank for
  • Analyze competitor keywords
  • Research NEW keywords that you can own to help people find your brand online. 

4. Optimization & Building

  • On Page Optimization
    • URLs
    • Meta Tags
    • Headings
    • Descriptions
  • Site Framework Optimization
  • Submission of sitemap.xml and robots.txt to Google & Bing
  • Link Building
    • Submission to search engines and directories

5. Collect Data

  • Collect 20-30 days of data to review in the following month
  • Monitor site for any issues that arise

 

Ongoing

1. Audit & Report

  • Check campaign for competitive report
  • Generate report based on KPIs to see progress

2. Keyword Refinement

  • Analyze your current rankings for your keywords
  • Re-analyze competitor keywords
  • Tweak existing keywords based on KPIs
  • Research NEW keywords that you can own to help people find your brand online. 

4. Optimization & Building

  • On Page Optimization
    • URLs
    • Meta Tags
    • Headings
    • Descriptions
  • Site Framework Optimization
  • Submission of sitemap.xml and robots.txt to Google & Bing
  • Link Building
    • Submission to search engines and directories

5. Collect Data

  • Collect 20-30 days of data to review in the following month
  • Monitor site for any issues that arise

 


What does it cost?

There's a few options for you when it comes to your investment. Here's what they look like: 

1.) SEO - $750 for 1st Month & $350/mo Ongoing

We continue to work on moving up in the organic search rankings through keywords, ongoing on-page optimization, and I'll be making some suggestions on methods to boost engagement. We'll set and track some key performance indicators to measure against.

2.) PPC (Pay Per Click) - $750 for 1st Month & $350/mo Ongoing

We leave the SEO alone for now with how Randall set everything up and start run one ad set (same ad with different verbiage) per month. There are different campaigns we can run; brand awareness (get likes and web traffic to build the brand), service promotion (we build an offer and drive people towards conversion on it), or lead generation (we build some sort of content or giveaway that people trade for an email address. We use that to market to them). 

3.) SEO + PPC - $750/mo + Ad Spend

We combine these two for a double whammy. We're working the organic search side as well as the paid advertisement to drive traffic, build the brand, and ultimately get people into your office.