Once we had a name that fit the brand, it was time to give that brand a visual identity. After a few sketching marathons, we ultimately landed on a “BB” monogram that is both simple and elegant. We contained the monogram within a half-tone tone circle, subtly hinting at the shape of the cookies.
The distressing of the circle compliments the straight, modern lines of the monogram, and reinforces the fact that each cookie is handmade. These cookies are not pumped out of a factory in batches of thousands, each one looking exactly the same. They’re baked in small batches and each one has its own unique character.