You are magic.
Brand Basis

Establish the foundation of your brand.

Brand Basis is our strategy-only engagement for brands looking to plant their flag or transform their verbal brand with comprehensive brand strategy and positioning.

Transform your brand narrative.

Your basis informs the systems and principles behind your mindset and the reasoning behind your actions. Your brand’s basis is found at the intersection of your brand’s heart, voice, circle, product, position, and story. These six elements create your unique brand positioning.
When these are clearly and carefully defined, you can then proceed to build a strong visual identity that can then be activated in the world through a magnetic Go-To-Market Strategy.

Brand Basis is right for you if:

You can’t seem to connect with your audience.

You are ready & willing to change where needed.

Everyone has a different way of talking about your brand.

You desire strategic re-alignment as a brand.

You spend more time convincing than you do converting.

Your brand was built in stages over a long stretch of time.

Know Your Basis. Know your Magic.

Get Clear
Establish your baseline.

Know who you are, who your audience is, and the gap you fill in the market.

Get Aligned
Move on purpose.

Embrace your purpose, vision, and mission as your brand’s shared compass.

Get Bold
Leverage your uniqueness.

Empower your team to clearly articulate your competitive advantage and USP.

Get Focused
Captivate your always customers.

Define your “always buyers” and understand how they think, feel, and purchase.

Our Method

01 Heart

Your heart conveys your principles, expectations, and goals. It aligns the brand internally to establish the culture of your team and externally to establish a connection with your audience.

Key Insight
Key Elements
02 Voice

Your voice guides how your brand looks and sounds. This voice should be defined, then shared and used by all customer-facing teams in the to build consistency over time.

Key Insight
Key Elements
03 Circle

Your circle focuses your marketing efforts on audiences that want what you are selling, trust that you’re the right fit, and are ready to buy. No more wasting time and money on bad fits.

Key Insight
Key Elements
04 Product

Your product/service package is your core offering to your circle. It should be clear, simple, and positioned as a no-brainer for the buyer.

Key Insight
Key Elements
05 Position

Your position shapes your brand’s perception in the market. It sits smack dab in the intersection of what you do best and what your buyers need.

Key Insight
Key Elements
06 Story

Your brand story shows your audience that you understand them, you have a solution that fixes their problem, and you can be trusted to deliver.

Key Insight
Key Elements

Our Process

The three steps to establishing your Brand Basis.

Brand Discovery
Workshop Sessions
Compendium Creation

Requirements & Details

Average Duration:

12-15 Weeks

Client Time Investment:

Approx. 25 Hours

Technology Used:

Zoom, Miro, Notion

Executive Engagement:

Required At Key Workshops


In-Person & Virtual Meetings

Our Experience

Strategy Experience:

15 Years

Clients Engaged:


Average Client Size:

50-500 Employees

Client Industries:

Medical Practitioners, Manufacturing Companies, Leadership Gurus, Creative Agencies, Security Consultants, Non-Profits, Software Companies, Real Estate Agents, Financial Advisors, Law Firms, Construction Companies, Marketing Agencies