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Case Study


Gerber's three core services can be thought of as a curriculum created specifically for first-generation entrepreneurs, to help them create sustainable businesses and better lives. Foundational establishes the essentials that get your business off the ground, Accelerator pairs you with an advisor and peer group to help your business grow, and finally, Proven Path combines personal and business planning to shift your role in the company from operator owner to investor owner.

The Problem

Gerber approached us looking for not one website - but two! There is the main Gerber site which houses their company info and their core service offerings, and then in addition to that, they have a second website for Gerber Foundational, their virtual learning business advisory course. Both existing sites were out of date visually, unpleasant to use on mobile devices, and filled with old content that no longer represented their company’s mission. They were looking for a partner that could level-up their online presence into something that represents the level of quality and care they put into their own work.

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Our Solution

While we regularly have multiple website projects going on at once, developing two websites in tandem for the same company was a new one for us! The result though, was a grand reveal of two brand new websites for Gerber that truly represent who they are and tell their story more clearly than ever before. The sites are beautiful on any device, easy for their team to maintain, and best of all, the new sites not only attract new clients, but they also integrate with Salesforce and act as a top-of-funnel sales tool that drop those leads right into their sales process.

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"The websites look awesome! You guys crushed it! It has been amazing working with your team."

Liz Damceski, Gerber