Quantinno
Quantinno is an NYC-based asset management firm founded by Hoon Kim. Hoon is an industry veteran and pioneer of the long/short tax loss harvesting model - an investment strategy where your core equities are encircled by both long and short holdings that allow for more significant tax benefits regardless of market direction.
![Quantinno](https://cdn.prod.website-files.com/659ec6cb4a20c7eaa32a3723/661e9e8bb054fbeb9dbc0ad4_Full-Width%20Feature%20.png)
The Problem
Quantinno approached us with a big issue: Hoon (and the methods he’s developed) are respected and world-renowned, but they weren’t telling that story at all in their branding and marketing. Their website was thrown together years ago and had always been a “we’ll get around to it eventually” thing that sat on the back burner. And clients were starting to notice. They needed to refine their whole presence in a way that presents them for who they really are: a world-class investment advisory firm who are experts in their field.
Our Solution
The logo and brand system were the first orders of business. Quantinno initially had a decent little wordmark but it didn’t have much equity in their space - and they really liked the idea of using a simplified version of Hoon’s trademark long/short tax loss harvesting model as the logo itself, as that model is the backbone of everything that they do. While we don’t always advise using diagrams of processes as a logo, in this case it was a simple, ownable mark that actually worked really well in practice as we paired it with new colors, patterns, typography, and graphic elements.
![](https://cdn.prod.website-files.com/659ec6cb4a20c7eaa32a3723/661e75fae908e614d3e6c621_Full-Width%20Business%20Cards.png)
Because we had such a well-rounded visual identity established, it really streamlined the task of transitioning that into a website. We helped the Quantinno team write all-new copy that tells their story in a much more digestible way, and created a web experience that feels like it’s part of the new Quantinno ecosystem - not just a bandaid solution that they never got around to finishing. The new site and identity has had a ton of great feedback from clients and prospects alike, and continue to generate great leads for Quantinno today.
![](https://cdn.prod.website-files.com/659ec6cb4a20c7eaa32a3723/661e9e57d331cbadf1a4102a_Full-Width%20Header%20Mockup.png)
![Eric Bloom](https://cdn.prod.website-files.com/659ec6cb4a20c7eaa32a3723/661e8c4decdc0c306c33cc9c_eric.jpg)
![Quantinno](https://cdn.prod.website-files.com/659ec6cb4a20c7eaa32a3723/661e7629184223cee728c8dc_Full-Width%20Pool%20Desktop%20Mockup.png)