Show up how you've always imagined.

We kick off the Visual Identity process with an hour-long Discovery Session where we take any strategy work you’ve done and run through a set of custom prep questions specific to your brand. We’ll cover everything we need to know in order to proceed to the next step: Competitive Analysis.

Our team will then spend some time doing a competitive analysis of our industry. We’ll look at all of your major competitors and audit their Visual Identities - not so we can steal what they’re doing, but so we can see what else is out there that can we learn from, adopt for ourselves, or avoid completely. We’ll finish things up with a Competitor Map that visualizes your industry and where we aim to position your brand relative to the competition when we’re finished.

Now it’s time to start thinking visually. We’ll take everything we’ve learned and create a series of style boards that establish distinct vibes for your brand. These boards will be comprised of photos, colors, design motifs, typography, and a few logo examples, all to establish a look & feel that we can discuss together. Once we’ve agreed on the vibe we want your brand to have and selected a style board, we’ll begin creating logo concepts that fit into that vibe.

With everything we’ve covered up through this point, we can now begin developing the actual logo concepts for your brand. Just like with the style boards, our goal is to come up with multiple concepts that all fit into the vibe we established. These concepts will include the logo itself, but also everything that surrounds the logo: colors, typography, iconography, patterns, etc. We want you to be able to envision the identity as a whole, not just a logo on a white page.

Because our process includes such in-depth research and we’ve been getting your input at every step along the way, it’s not uncommon for clients to select a logo concept and approve it with no changes! But we do have two rounds of refinement built into the process as a safety net. If needed we’ll take your team’s feedback from the initial concepts and incorporate the changes necessary to arrive at your final Visual Identity.

Last step before we wrap things up! We’ll create a comprehensive brand guide that includes your entire identity system that we established alongside the logo. This will ensure that no matter who creates materials for your brand going forward, everything remains cohesive over time.